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Mattel and WWE announced a new multi-year global licensing agreement that expands Mattel’s WWE portfolio to include Lucha Libre AAA® Worldwide (AAA), one of Mexico’s most iconic and influential lucha libre promotions. This deal reinforces Mattel’s position as the home of WWE action figures and toys for fans worldwide.
Beginning Fall 2027, Mattel will launch an all-new line of AAA action figures inspired by the promotion’s legendary stars, iconic masks, and vibrant storytelling. Known for their distinctive masks, costumes, and larger-than-life personas, AAA’s characters are made for collectability, appealing to longtime collectors and the lucha libre community. The new collection will celebrate AAA’s iconic style while expanding Mattel’s portfolio beyond WWE, creating new opportunities to connect with the world of sports entertainment.