Marvel Legends Brand New Day Spider-Man & Hulk Figures Up for Order! + Noir!

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This was a rare big week for non-comic-based Marvel Legends fans, as it brought us a unique trifecta of Disney+ figures, GamerVerse video game figures and now MCU movie-based figures. It feels like an eternity since Fantastic Four First Steps hit theaters, but finally we are just about 3 months out from the next MCU movie. And new movie means new toys: the Marvel Legends Spider-Man Brand New Day Hulk and Spider-Man figures are now up for order! Are they worth getting excited about?

Pre-Order Links:
Hulk ► Amazon ►Entertainment Earth
Spider-Man ► Amazon ►Entertainment Earth

Hasbro spread the love this week, holding back a few monumental reveals from their own livestream so they could debut a trio of Marvel Legends headliners at the 2026 CCXP MX (Mexico) this weekend! 

We’d all heard the rumors that we’d likely be seeing Brand New Day Marvel Legends Spider-Man and Hulk before too long, and they finally premiered at the event (Punisher was also speculated, but it looks like we’ll be waiting more on him). 

There’s no question that the main event of the CCXP MX reveals was the new Hulk figure, celebrating the return of the Hulk to the MCU movies after 7+ years. Many fans assumed this would be a revised version of the Red Hulk figure, but it’s actually all-new. 

This new Brand New Day Hulk Legends figure stands 8.75” tall, so he’s a suitably big boy. He comes with extra web effects for Spidey, swap-out fists, an alternate open-mouthed head and a removable tattered shirt. 

I’ve heard some jokes about Hulk’s hairline on this figure, but I think we need to wait and see his full movie appearance before judging the authenticity of that. Same about the green skin tone chosen for the plastic. 

For a nearly 9” Build-A-Figure sized release with a new mold, I think the $46 MSRP on Hulk is fair. I really dig the ball-jointed waist on this new body, so this guy is a pick-up for me. 

The Brand New Day Spider-Man Legends figure itself feels rather disappointing to me. If you have the Final Swing Spider-Man from a couple years ago, you -mostly- have this figure already. There’s a new upper torso with updated spider logo, but even with that, the suit doesn’t look fully accurate to what we’ve seen in the movie’s marketing. 

The colors on the Spider-Man costume are also darker this time, and I personally just don’t like them as much. The underlying mold here is still terrific, but I’m not sure I need this updated Spidey yet. 

There’s no Tim Holland portrait included, but we do get 4 extra hands and some beat web effects pieces, so that’s something. Those who missed Final Swing Spider-Man will want to snap up this release; it’s a bit hazier for everyone else, though. 

The last figure debuting at CCXP Mexico was a non-Brand New Day-related Spider-Man Noir Legends. I don’t think this figure can be called “new” exactly, as it’s almost entirely the same as the Spider-Verse Spider-Man Noir figure, but now with some fresh paint, a grapple gun and the hands from Last Stand Spider-Man. 

If you bought Into the Spider-Verse Spider-Man Noir or its re-release, you may feel just fine skipping this one. Still, there’s no denying how slick the packaging for this release looks! If I was an in-package collector, this would be a buy for me!

This figure is appropriately an Amazon Exclusive that launches on May 28th, a day after the Nicholas Cage Spider-Man Noir series launches on Prime Video.  

Marvel Legends Spider-Man Brand New Day Hulk and Spidey are up for pre-order now, with the exclusive Noir opening for order May 28th. I could see Hulk selling out during pre-orders, but the two Spider-Men doing so feels unlikely to me. 

What do you think of this triad of new Spidey-related Legends, Marvel collectors? Will any of these heroes be making their way into your collection later this year?