Nintendo wants to improve the Switch family’s profitability by “selling it for as long as possible”


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Nintendo’s recent financial results briefing ended about two weeks ago, but Nintendo only just released the English translation of the Q&A segment earlier tonight. During the Q&A, Nintendo president Shuntaro Furukawa addressed the Switch family’s pricing, explaining that “we want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible”.



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