Digital Advertising’s Future in a Cookie-Free World It’s no longer hard to picture a time when web advertising didn’t use cookies. Consumer demand, as well as regulations such as the GDPR and the CCPA, have ushered in the post-cookie era. Google first announced in August 2019 that it was taking steps to protect website users’
programmatic
Here’s How to Navigate the Future of TV Advertising as CTV Continues to Heat Up – says Sabarish Pillai (VP Global Programmatic) The TV set and cable subscriptions were staples for media consumption and pleasure in many family living rooms around the world for years. After years of being a vital part of the family