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Today, on National BEYBLADE DAY, also known as 3-2-1 Day and the kick-off of BEYBLADE’s 25th Anniversary, Hasbro officially announced the release of Generation 4 BEYBLADE X products, including the all-new BEYBLADE X XTREME Battle Set, hitting shelves worldwide later this year! Also, partners ADK Emotions NY Inc. and T-Licensing Inc. revealed the global launch of animated series “BEYBLADE X.” After a successful premiere in Asian territories in 2023, BEYBLADE X will showcase new animation and exclusive experiences for BEYBLADE fans.
BEYBLADE happenings in 2024 include the global launch of the BEYBLADE X animation series, which will premiere Summer 2024, the new BEYBLADE X toy line from Hasbro, which introduces the X-Celerator Rail gear innovation, allowing Tops to speed into high gear for explosive battles. BEYBLADE X offers Tops identical in weight, feel, and performance across Hasbro and Takara Tomy; The first line introduced to the US market true to its original Japanese design.
Additionally, Bey-fans can look forward to the expanded availability of BEYBLADE PARK on Roblox, a digital community for Bladers to unite, and exclusive content across the brand’s social media channels.
Also, in celebration of BEYBLADE’s 25th Anniversary and National BEYBLADE Day, Hasbro is hosting BEYBLADE tournaments in select locations across the US and Canada this weekend! Battle with the best Bladers, test your skills, and win exclusive prizes. Tournament participants can also test out the new BEYBLADE X Tops before they hit retail shelves!