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Nintendo president Shuntaro Furukawa has been fielding questions from investors and one of those is about migrating users from the Nintendo Switch over to a new platform. Mr. Furukawa says that Nintendo Accounts will play a vital role in this, presumably allowing purchases to transfer over to a newer system. He also says it provides a good way for them to reestablish contact with customers who have been away from Nintendo systems for a while via promotions and keeping them up to date with what the company has in store.
Question: Since the release of the Nintendo Switch, I think Nintendo’s way of thinking about the hardware lifecycle has changed. Please tell us how it differs from past platforms and what you are focusing on as you proceed with the research and development of next-generation consoles.
Furukawa: The big difference between the Nintendo Switch and past platforms is that we have integrated two platforms, a handheld game console and a home console, into one. This allowed us to focus our software development resources on the Nintendo Switch. The fact that we are able to continuously release new software has resulted in a longer life cycle than in the past. For the future, the most important thing for us is to provide entertainment with new fun and surprises that are unique to Nintendo. In order to continue to propose Nintendo’s unique entertainment offerings, we believe that the dedicated game console business that integrates hardware and software is the best business at this time, and we will continue to engage in research and development based on this policy. Another difference from past platforms is the Nintendo Switch Even before the game’s release, we have been working with DeNA to promote the use of Nintendo Accounts. Nintendo Accounts are an important point of contact for long-term connections with customers, and we believe that they can be used not only during hardware migrations, but also as a means of reconnecting with customers who have been away from games for a while and at some point become interested in Nintendo’s unique entertainment proposals. From this point of view, I believe that the importance of Nintendo accounts will not change in the future.