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Hasbro is back at Las Vegas Licensing Expo (May 20-22, 2025) with buzzworthy announcements, franchise-defining and dynamic new global collaborations across its beloved portfolio. With over 1,500 licensees worldwide and a franchise-first strategy driving momentum, Hasbro continues to lead the charge in consumer products innovation and brand storytelling.
The big news was Hasbro’s introduction of Evie—Peppa Pig’s sweet new baby sister—offering fans a first look at the character, heart-shaped birthmark and all, ahead of her big-screen debut in Peppa Meets the Baby, premiering on May 30. Beyond Peppa Pig’s expanding favor, exciting news was revealed for My Little Pony, Hasbro Classics and Dungeons & Dragons. Keep reading for news on these brands.
MY LITTLE PONY: 40+ Years of Friendship
For over four decades, MY LITTLE PONY has inspired generations with the magic of friendship. In 2025, the brand continues to expand beyond the toy aisle with fresh collaborations across fashion, lifestyle, tech and wellness—bringing bold, nostalgic and magical experiences to fans around the world.
- Collectibles & Toys
- Mighty Jaxx (APAC): Mighty Jaxx – where magic comes together with creativity to add plenty of stardust to MY LITTLE PONY. Its pieces sparkle with personality, joy and a whole lot of friendship-powered fun!
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- New Zealand Mint (APAC): Agoro’s stunning precious metal collectibles, expertly crafted by the renowned New Zealand Mint, bring the world of MY LITTLE PONY to life – celebrating this iconic brand with pure silver coins made for true fans and collectors alike.
- Pop Mart (Global): As part of a long-term partnership with Pop Mart for global markets – MY LITTLE PONY, TRANSFORMERS and BLYTHE will release a line of co-branded toys. The first of these, the TRANSFORMERS x Molly Art Piece just made its global debut to fans this April.
- Ty (Global): A new wave of MY LITTLE PONY Beanie Bouncers is on the way from Ty, and these adorable character plushies are even cuter for cuddling and story-driven play.
Hasbro Classics: Heritage Reimagined
Hasbro’s vault is brimming with beloved legacy brands, and partners are constantly bringing them back to life in new and exciting ways. By tapping into nostalgia and fresh perspectives, these timeless properties continue to captivate generations. From music and apparel to live experiences and collectibles, Hasbro’s partnerships with world-class brands ensure that the magic of these classic franchises is ever-present.
- Music, Entertainment & Live Experiences
- JEM AND THE HOLOGRAMS Celebrates Its 40th Anniversary with New Music (Global): Six rerecorded tracks from the 1985 “JEM AND THE HOLOGRAMS” TV series are set for release on vinyl and digital platforms this July. Produced and created by a female-led team, this special collection features the original voice of the series, Britta Phillips, bringing new life to classic favorites.
- LITTLEST PET SHOP x CAMP (NAM):CAMP is bringing a new original show, Fairytale CAMP, to Los Angeles, Dallas and Chicago this May. This interactive theatrical experience invites guests to step into the world of Enchanted Hollow, a hilariously mythical land where magic has gone a bit off the rails. Gosling guides will discover LITTLEST PET SHOP pet-friends in their endless bag of comedic props. Families can also explore an interactive activation at CAMP Chicago—where kids can dive into imaginative play and collect their favorite bobblin’ head pets to take the fun home. Timed entry tickets for Fairytale CAMP are available now at camp.com/fairytale.
- POWER RANGERS Mighty Morphin Minutes (Global): Last week, Hasbro announced a brand-new short-form series, Mighty Morphin Minute, based on the beloved classic POWER RANGERS show. Watch the first minute now on the POWER RANGERS Official YouTube Channel, with all-new episodes dropping twice a week until December 9th.
- Apparel & Accessories
- JEM AND THE HOLOGRAMS x Loungefly (NAM): Loungefly will be releasing another nostalgia-fueled drop for JEM AND THE HOLOGRAMS this summer with more iconic items that are just perfect for the superstar in you! Fans can visit Loungefly.com and follow the brand @Loungefly on Facebook, Instagram and X for updates on when the collection will launch.
- POWER RANGERS x SuperX (NAM): Morphinominal energy meets high-performance design in the POWER RANGERS x SuperX Collection, launching this summer. This limited-edition drop features 21 premium pieces, from gym-ready tracksuits to elite MMA rashguards and shorts, engineered for power, movement and durability. Each item pays tribute to the legacy of the original Rangers, blending iconic style with modern performance. Whether you’re training, fighting or just making a statement — represent your Ranger with pride. IT’S MORPHIN TIME.
- POWER RANGERS x BUMS & ROSES (NAM): Bums & Roses brings its signature bold style to an all-new collaboration with the iconic POWER RANGERS! This exclusive collection channels major nostalgia with vibrant designs and legendary details that let your little heroes morph into something mighty.
- Toys & Collectibles
- POWER RANGERS x FUNKO POP! (NAM, LATAM, EMEA, ANZ): GO GO POWER RANGERS! Everyone’s favorite morphinominal superheroes are now Funko POP!s and available for pre-sale on Funko.com. This new collection includes all Rangers for even more action-based fun.
DUNGEONS & DRAGONS: Forging Fantasy
2025 brings thrilling new offerings for fans of D&D with an array of exciting collectibles, gaming accessories, and collaborations. Whether you’re venturing deep into the Underdark, collecting premium dice sets or stepping into the world of Baldur’s Gate 3, these legendary franchises continue to captivate players across the globe with immersive gameplay and stunning collectibles. Fans will also enjoy fresh storytelling through novels and comics that expand the rich lore of its iconic universe.
- Collectibles & Gaming Accessories
- WizKids (NAM): Delve deep into the Underdark with D&D Icons of the Realms: Underdark Expeditions – 8 ct. Booster Brick. The Underdark is the deep subterranean realm home to countless creatures like Darkmantles, Hook Horrors, Umber Hulks, and Gelatinous Cubes. Collect all 44 pre-painted miniatures in this set of randomly sorted monsters from the Underdark! Several miniatures in the D&D Icons of the Realms: Underdark Expeditions set feature WizKids’ DungeonGlo™ effect, which adds a glow-in-the-dark dynamic to select parts of the figures. Available in a variety of colors, the DungeonGlo™ effect charges best under UV light, creating an immersive glow that enhances your tabletop experience when the lights go down.
- Sirius Dice (NAM): Dive into the magic of Waterdeep with The Yawning Portal Treasure Packs – collectible Dungeons & Dragons foil packs by Sirius Dice. Each pack includes a unique 7-dice set, a metal coin, and an embroidered dice bag. With 36 dice sets to collect and six rarity levels, every pack is a new adventure!
- Beadle & Grimm’s (NAM): To celebrate the 10th Anniversary of the first 5E Dungeons & Dragons adventure, Beadle & Grimm’s is releasing a Legendary Edition of Tyranny of Dragons. Like our other best-selling Legendary Editions for Curse of Strahd and Phandelver and Below, this premium boxed edition will include the immersive gameplay elements B&G is known for: Battle Maps, Encounter Cards, In-world Handouts, Bonus Adventures, a custom DM Screen, and gorgeous Artifacts. As part of this Legendary Edition launch, the entire adventure will be updated to the new 2024 rules as well as include a comprehensive DM’s Guide to Running Tyranny of Dragons written by Sly Flourish exclusively for this edition, incorporating the learnings from 10 years of running this adventure.
- Publishing & Storytelling
- Ravenloft: Heir of Strahd – Book 1 (NAM): A party of adventurers must brave the horrors of Ravenloft in this novel by bestselling author Delilah Dawson. Danger awaits as they are summoned to the forbidding manor of the mysterious count Strahd…
- Rise of the Hellfire: Eddie Prequel Comics – Issue 4 (NAM): This exciting new D&D-focused prequel to the events of Stranger Things Season 4 features Eddie Munson’s rise to defacto leader of the Hellfire Club, his recruitment of Lucas, Dustin, and Mike, and glimpses into the fantasy worlds they conquered together.
- Dragon Delves: An Adventure Anthology (NAM): Dragons await you in this collection of 10 adventures for characters level 1-12! Meet each of the chromatic and metallic dragons as you delve into unique lairs suitable for any campaign setting. Each adventure is beautifully rendered in a different art style, includes a quick start guide, and showcases dragon art from throughout D&D’s history.