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Incredible Group is celebrating the iconic ICEE brand with epic new Squishi collectibles designed to replicate the look and scent of the original red and blue flavors. True to Incredible Group’s growing Squishi line, the product is officially licensed with The ICEE® Company by Design Plus, with details down to the packaging, color, and opacity -breathing new life into a widely-revered brand.
The new ICEE Squishi Toys feature two recognizable colors, each capturing the essence of ICEE’s classic flavors. From the bright blue of Blue Raspberry to the vivid red of Cherry, each toy is crafted to resemble the refreshing, icy goodness of an ICEE drink. These toys are perfect for squeezing, collecting, and displaying, offering a fun and tactile way to enjoy the beloved ICEE brand.
“It has been a real joy to work on brands we know and love, while delivering a modern twist for consumers,” said Saul Sacks, President of Incredible Group. “ICEE is synonymous with nostalgia for a lot of us, and we’ve made sure to keep its iconic essence in these Squishies.”
“We’re always looking for new ways for ICEE fans to enjoy our iconic slushies,” said Elisha Joffe of Design Plus, who brokered the deal on behalf of The ICEE Company. “Incredible Group has been a great partner to work alongside to transform our product into this squishy, tactile format.”
ICEE Squishies will be available across Canada and the United States at specialty retailers.