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Years on, foldable phones are still a luxury, and consumers may be demanding more for their luxury phone dollars. Samsung Electronics is set to reduce its production targets for foldable smartphones in 2025 after underwhelming sales of the Galaxy Z Fold 6 and Z Flip 6.
According to ETNews, the company plans to produce a total of 5 million units of the Galaxy Z Flip 7 and Z Fold 7 combined, which is a steep 39% reduction from the previous generation’s target of 8.2 million units. The Galaxy Z Flip 7 is expected to account for 3 million units, and the Galaxy Z Fold 7 will see a production target of 2 million units. The decision comes after orders for the Galaxy Z Fold 6 and Flip 6 (above) fell short, with only 910,000 units sold in South Korea compared to 1.02 million for their predecessors.
On the other hand, Samsung is increasing production for its flagship Galaxy S series. The company has set a target of 37.4 million units for the Galaxy S25 series, a 7% increase from the current Galaxy S24 series. So, at least for Samsung, flat phones are still king.
Credit: Ryan Whitwam
Foldables are still a small segment of the global smartphone market, accounting for less than 2% of total shipments as of 2024. High prices and limited differentiation from previous models and regular devices have most probably prevented its widespread adoption. Samsung has also been inching along, making minor changes to these expensive phones year after year. Now, brands like OnePlus, Google, and Motorola are catching up to Samsung.
But Samsung is not giving up, it remains committed to innovation in the foldable space and is reportedly exploring new form factors, such as double-folding displays. Either way, its current focus appears to be on the premium smartphone segment with the Galaxy S series. Maybe they’ll focus on it more once Apple gets into the foldable market, which could happen as soon as 2026.