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Leading toy and game maker Hasbro recognizes that despite being the majority of toy purchasers, only a small fraction (29%) of women are C-level executives in the toy industry. As a way of adressing that disperity, Hasbro is inviting women innovators to submit their own ideas for toys or games, where a panel of judges will select winners based on various factors such as innovation, mass marketability, fun factor, and more. Selected winners will win a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a “Day at Hasbro.”
This second annual Challenge is part of Hasbro’s larger Women Innovators of Play initiative. It is Hasbro’s commitment to inspire and elevate more women’s involvement in the toy and game industry. This year also saw the return of Hasbro’s Women Innovators of Play virtual event, which took place in October with a full lineup of speakers from Hasbro and other industry leaders and influencers.
Challenge submissions are now open here and will end November 12, 2024. Full Challenge details including eligibility requirements can be found here.