Products You May Like
The internet has changed how we interact with the world by making it easy to share content far and wide in a few clicks. That’s probably a good thing overall, but there are consequences, including the spread of AI misinformation and a lack of credit for artists and creators. At the recent Adobe Max event, the company previewed a tool that might be able to help, which it calls Project Know How. It can identify the original source of an image or video to attach credit or reveal manipulation.
This tool links with Adobe’s Content Credentials system, which creators can use to attach ownership data to a video or image. If a piece of content has been loaded into Content Credentials, Project Know How can identify it under almost any circumstance. For example, it can identify images that have been modified or reposted so many times that they have become a grainy mess. It can even ID images that have been printed out or put on products like a shirt or mug.
According to The Verge, Adobe’s presentation at Max showed how Project Know How could identify an image using a smartphone camera. The content was identified, and the system provided a version of the image with the Content Credentials attached. On a phone, this appears as a link that you can follow to the creator’s information page.
Know How was able to identify the longer, unedited version of this clip to reveal the child had been edited out.
Credit: Adobe
Project Know How was revealed during the “Sneaks” segment at Max, which means it may never become a real product. However, the demo looks pretty fleshed out, and there’s definitely a use case here. Myriad artists and creators have seen their work reposted without attribution. Although they can sometimes comment or draw attention to modifications of their work, that requires them to be vigilant and interested in stopping misuse.
Project Know How can also be helpful to combat the spread of misinformation. If a video clip has been edited to remove objects or trimmed to remove context, this tool can show the full, unedited video. That means you could potentially verify that a video you find online is authentic and shows an accurate version of events.
Although Sneaks are often little more than engineering demos, Project Know How feels aligned with Adobe’s current trajectory. The company has been emphasizing how Content Credentials can protect creators in the age of AI, and Project Know How might convince more people to use it.