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Bharti Airtel is in talks to acquire Tata Play direct to home (DTH) service which is currently said to be a loss-making business, according to a report. This move will reportedly strengthen Airtel’s presence in the digital TV segment, facing competition from the likes of D2H, DishTV and others. Notably, this development comes after the Indian telecommunications provider made an early payment of Rs. 8,465 crores ($1.01 billion) to partially settle its outstanding spectrum fees from a 2016 auction.
Airtel’s Acquisition of Tata Play
According to an Economic Times report, Airtel’s acquisition of Tata Play (previously known as Tata Sky) comes at a time when the digital TV segment is facing challenges. Sunil Mittal-led Airtel, which is India’s second-largest telecom operator, aims to improve its bundlings and boost its non-mobile revenue through this convergence, the report added citing people familiar with the matter.
Tata Play is India’s largest DTH business, with a reported 33 percent market share in the first half of last year, according to market analysis firm Statista.
Tata Sons is the holding company of the DTH service while the Walt Disney Company also owns 30 percent of it. Prior to the Covid-19 pandemic, Tata Play was valued at $3 billion (roughly Rs. 25,000 crore). However, its valuation has suffered and is currently estimated to be about $1 billion (Rs. 8,395 crore).
Notably, Singapore’s Temasek Holding Pte investment firm also held a 10 percent stake in the company but was bought out by Tata Sons for a reported $100 million (Rs. 800 crore) in April this year. Bharti Airtel’s deal is expected to be at a similar valuation, as per the report. If this move comes to fruition, this would be the second business between both companies, following Airtel’s acquisition of Tata’s consumer mobility business in 2017, which was also reported to be suffering losses.