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In an unusual turn of events, a McDonald’s-branded Nintendo DSi made a brief appearance on a second-hand hardware store’s shelves in Japan before swiftly being removed from sale. This specialized DSi was originally created by McDonald’s as a training tool for its staff, featuring software known as the ‘eCrew Development Program’. McDonald’s utilized these DSi consoles for training purposes until 2018, after which the company transitioned to using tablets. The recent listing of one of these training consoles for sale prompted a response from McDonald’s itself, expressing disappointment at the situation.
The store in question, Hard-Off, promptly issued an apology and temporarily halted the sale of the McDonald’s DSi. They stated, “Regarding the DSi McDonald’s training model…we are currently temporarily discontinuing sales and are currently confirming officially with McDonald’s. We will notify you later, so please wait for a while. We apologize for the inconvenience.” While there have been previous instances of McDonald’s branded consoles appearing in second-hand markets, this particular listing seemed to draw significant attention, possibly due to its viral nature. It’s unclear why McDonald’s chose to intervene in this specific case, especially considering the history of similar sales.
It’s worth noting that McDonald’s may be exploring other training device options, such as the Nintendo Switch, although this remains speculative. What are your thoughts on this McDonald’s DSi listing in Japan? Do you think McDonald’s was right to intervene? Share your thoughts in the comments below.