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Moviegoing is slowly getting back into fashion, with Paramount’s Bob Marley: One Love biopic seeing an estimated $12 million on Wednesday. That’s a record for a movie playing on Valentine’s Day midweek, besting the $11.6M made by the 2012 Channing Tatum-Rachel McAdams romance The Vow.
Sony/Marvel’s Madame Web trails with $5M-$5.5M today.
Projecting out six days is a bit iffy at this point. Some believe Bob Marley is frontloaded, yet there’s an argument to be made that this movie should not be comped to The Color Purple — one movie is about a iconic music artist and the other is a Broadway musical. Nonetheless, at this point, studios are sticking to forecasts of $30M+ for Bob Marley: One Love over six days, and $20M+ for Madame Web.
Reviews for Bob Marley: One Love are at 41% Rotten, though it’s believed that the audience scores will come in higher for the biopic directed by Reinaldo Marcus Green and starring Kingsley Ben-Adir. Already, RT audience scores stand at 100%.
Reviews for Madame Web starring Dakota Johnson and Sydney Sweeney are horrible at 17% on RT. The audience score is low, currently at 58%.
RELATED: ‘Madame Web’ Premiere Photos: The Best Of The Red Carpet
For those keeping score, the movie with highest gross on Valentine’s Day belongs to 20th Century Fox/Marvel’s Deadpool with $42.6M.
It isn’t common for a movie to open hard on Valentine’s Day. Neither Bob Marley nor Madame Web had previews. Previous midweek Valentine’s Day opening titles include 2019’s Alita: Battle Angel ($8.7M Thursday), 2013’s A Good Day to Die Hard ($8.2M Thursday) and the feature take of Nicholas Sparks novel Safe Haven ($8.8M Thursday).