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The Pokemon franchise has been around for 25 years now. Despite its highs and lows, the IP has managed to maintain a huge fanbase. This is due in part to kids that grew up with Pokemon in the 90s and 2000s have now become adults, continuing to remain a fan of the franchise. However, The Pokemon Company realizes that brand new fans are needed too.
The Pokemon Company chief operations officer Takato Utsunomiya recently talked about the matter in an interview with LADbible, revealing that “our goal is to keep passing on Pokemon to the next generation, over the span of hundreds of hundreds of years And in order to do that, to do that, of course, we need to make sure that we are still keeping the younger generations, the kids interested”.
Utsunomiya admitted that this isn’t going to be easy. Utsunomiya explained why, saying that “one thing I can say, kids are very, very honest, they, they don’t play things that they’re not interested in. So if you, if your brand feels like it’s something that’s old or boring, they will immediately dismiss it. So that’s a big challenge. Making Pokemon continue to feel like something new and exciting for the younger audience, the kids, it’s very important for us. It’s easy to focus on adults, they have a lot of disposable income, you can see their reactions in real time on social media, for example, but on the other hand, kids, they have, maybe just a little bit of money they can spend so they really focus on the things that they are only interested in and they’re very honest in that regard. So a big challenge is to just make sure that we aren’t losing track of keeping them interested”.
Thanks to Greatsong1 for the tip!