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The New Line DC Dwayne Johnson movie Black Adam racked up $7.6M in Thursday previews at 3,500 locations, a figure which beats the superstar’s previous preview nights, i.e. Fast and Furious 6 ($7.5M), Hobbs and Shaw ($5.8M), Jumanji: The Next Level ($4.7M), San Andreas ($3.1M), Rampage ($2.4M). This is at least a very good start for Black Adam. Fans always come out on Thursday night; let’s hope it keeps up. While critics aren’t fan at 43% Rotten, the audience score on Rotten Tomatoes is much better at 88%.
Other comps which Black Adam is besting include Ant-Man ($6.4M), Shazam! ($5.9M) and No Time to Die ($5.6M). All of these movies opened to north of $50M. Latest tracking for Black Adam is $60M+. The pic has cooled down from its $70M number when it first arrived on tracking. The question remains how critic proof this movie can be. In the new world order of box office at this stage of the pandemic, tentpoles have proved to be critic proof, i.e. Jurassic World Dominion wasn’t slowed by a 29% on Rotten Tomatoes and opened to $145M. There hasn’t been anything as glossy, star-studded and tentpoley like Black Adam since Sony’s Bullet Train which opened to $30M during the first weekend of August. Audiences are starving, and hopefully for the sake of exhibition and Warners, won’t scrutinize this new DC superhero too severely before making a decision to go to the movies this weekend.
Johnson’s two highest preview nights were on films in which he was part of an ensemble: Furious 7 ($15.8M) and Fate of the Furious ($10.4M).
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