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The LEGO Group and Universal Music Group (UMG) have today announced LEGO® VIDIYO, a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music. LEGO® VIDIYO allows children to experiment creatively with music video production using a mix of new minifigures that can be customised and brought to life in combination with special effect BeatBits and
music from established artists.
Launching March 1st, the VIDIYO line includes the interactive APP, the BeatBits tiles and new minifigures. With these components and a little creativity – kids of all ages will be making videos in no time.
VIDIYO is planned to be a live community with new music, challenges, and inspirational content being added regularly to the App to keep gameplay fresh and encourage children to continue developing their creative skills. The challenges are designed to help young creators transform their videos from simple performances to exciting and dynamic productions, while ensuring they take full advantage of the wide range of features LEGO VIDIYO has to offer through new unique BeatBits.
The first LEGO VIDIYO products will be available in most countries around the world from March 1st .
