Toys as Schoolyard Currency on WGN Chicago

Action Figures/ Toys

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Collectible toys are a hot commodity with kids. Toy Insider’s Chief Toy Officer Laurie Schacht stopped by WGN in Chicago to show off some of the best new collectible toys that kids can gather and trade at school. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the spring and summer, be sure to check our complete Toy Insider Spring and Summer Gift Guide.


  • The future looks sweet with the all-new Lucky Fortune collectible bracelets from WowWee. 
  • Every plastic fortune cookie includes a surprise bracelet with a charm and a paper fortune for good luck. 
  • Crack it open to see what the future has in store for you! 
  • Wear your bracelet—and your luck—on your sleeve, trade to collect them all, and even give the gift of luck to a friend who needs it most! 
  • The more you have, the luckier you feel! So go ahead… crack ’em, wear ’em, find your luck, and share ’em!
  • Each plastic Fortune Cookie contains a surprise bracelet with a unique charm and paper fortune.
  • There are 4 levels of rarity: Lucky, Very Lucky, Very Very Lucky, and Ultra Lucky and there are 5 categories to collect: happiness, friendship, love, success, and adventure.
  • There are 100 bracelets to find, including the coveted Ultra Lucky real gold-dipped four-leaf clover. Collect them all! 
  • Ages: 6+
  • MSRP: $3.99
  • Available: Amazon, Walmart, Target, Claire’s


  • The launch assortments features locations like Sweetness Town and Rainbow Way. 
  • Girls can collect all the houses in a themed land, or mix & match themes to create a world that is uniquely their own. 
  • With the free Nanables app, available on Google Play and Apple App Store this summer, girls scan their collections bringing the World of Nanables to life using augmented reality.
  • The app unlocks exclusive content, mini games, a collector’s guide and more; all things needed to get to know the locals, called Nanos!
  • Ages: 6+
  • MSRP: $5.99
  • Available: Target, other major retailers


  • Each Lil’ Blizzard Friend is full of super sweet personality! 
  • Designed to look like one of six iconic Dairy Queen Blizzards, that look almost good enough to eat, kids can open the Blizzard to discover a few blind packages inside. 
  • Surprises include a unique Lil’ Blizzard Friend and one outfit. 
  • Not only are they all super adorable, 12 dolls even include interchangeable hair! 
  • There are 24 different Lil’ Blizzard Friends to collect.
  • Ages: 3+
  • MSRP: $9.99
  • Available: Amazon, Hot Topic, Justice, Meijer, Walgreens


  • Our furry #SQUAD are back in Series 2 with all NEW themes including PJ Party and Outdoor Fun! 
  • The Hairdorables Pets are just about the cutest fur-friends you’ve ever seen!  
  • Lovable, loyal, and with lots of Big Hair Don’t Care style, our pets express their unique personalities just like us, #TWINNING! 
  •  In Series 2, each pet comes with new accessories and NEW fun finishes! Each pet includes all NEW SURPRISES including 3 accessories, 2 stickers, one adoption card, and one collector list. 
  • Ages: 3+
  • MSRP $7.99
  • Available: All major retailers


  • Crayola’s Take Note! Line is a brand new suite of innovative writing tools designed to make colorful marks – just in time for back to school. 
  •  This year we have an entire platform of Take Note! including 2-in-1 Highlighter Pens, Permanent Markers, Washable Felt Tip Pens and Dry Erase.  Gel Pens and Highlighters are among the highest of priority ranking.
  • Using color for note taking is proven to aid in memory retention and can be helpful for organizing tasks. 
  • With Crayola Take Note! tweens and teens can take their creativity to a whole new level – and be more prepared for school than ever before! With the new formats and vibrant colors, they are not only ready for school but ready to boldly make their mark on the world they live in.
  • Ages: 6+
  • MSRP: $6.99-12.99
  • Available: Amazon,


  • Ritzy Rollerz is an all-new girls collectible line on wheels from TOMY.
  • Ritzy Rollerz are unique in their own way from their personalities to their adorability features like real hair, fur, and shiny chrome finishes.
  • Infuses popular play patterns by offering 3 unique elements: the ability to accessorize, adorable textures and secret surprises.
  • Ages: 4+
  • MSRP: $5.99
  • Available: Amazon


  • Babble Heads are your take anywhere, talking, totally interactive Turtle Buddies that come to life and are ready to train, battle or be your Ninja brothers!  Features include:
  • They come to life with head, eye and mouth movement 
  • They have strike sensors in their head, chest and hand for interactive ninja training. Strike your Ninja bro and you’ll be surprised by his response!
  • Move their arms up and down and hear fist punching swooshes without a weapon.  Place the weapon in their hand for weapon recognition, and move arms again for weapon battle SFX!
  • They love what teenagers love – telling jokes, one-liners, laughing, belching, farting and Cowabunga high fives with their hand sensor!
  • Clip your turtle on with his easy clip-on and take him with you everywhere!
  • Assortment includes: Loud Mouth Leo and Motor Mouth Mikey.
  • Ages: 4+
  • MSRP: $19.99
  • Available: Amazon, Target, Walmart in Fall 2019


  • Travel to the land of Polar Magic with Series 3 of Orbeez Wow World Wowzer Surprise! 
  • These adorable Wowzers come hidden inside an icy blue globe filled with clear Orbeez. 
  • Reveal your Polar Magic Wowzer by simply adding water. Watch as your Wowzer magically changes color with cold water. They’re so cute, you’ll want to collect all 20! 
  • Ages: 6+
  • MSRP: $5.99
  • Availability:Amazon, Target, Walmart, Claire’s, Kmart, Walgreens

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