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When we initially posted about A Very Brady Renovation on HGTV, the article took off.
There are a few times when initial support for a series matches the ratings that result. This Is Us achieved that when their first trailer took off like it was a blockbuster movie.
Well, the Brady Bunch pays dividends, too, both in ratings and with digital performance.
The excitement about renovating such an iconic structure was the real deal.
With all of the adult Brady children returning and an all-star HGTV cast of renovators and design artists, fans are ravenous to see the structure brought to life.
When the house went on the market for the first time in 50 years, it sparked a bidding war. Even Lance Bass was interested in buying the famed home.
But HGTV won the bidding war, and it sparked in them an idea almost crazy in its scale — and its brilliance.
Everyone knew that the house wasn’t the same on the inside as what Brady Bunch fans imagined — all of that was by the miracle of a sound stage.
When the HGTV group first entered the house, they discovered that the project was even bigger than they imagined.
While many sound stages have been modeled after real homes, modeling a real home after the sound stage experience has to be a first.
If you watched the premiere, you know what it entailed to make it happen.
And yes, a lot of you watched when it aired on Monday night! How many, you ask?
Can you believe 8.1 million total viewers tuned into to see the magic begin?
The 25-54 demo rating was 1.43, a massive 160 percent leap from the same time slot two years ago, and up a whopping 211 percent from six weeks ago.
So yes, a mega-overhaul expanding a small home by adding 1,000 additional square feet to accommodate fictional rooms while not modifying the iconic view from the street is good business.
“We knew A Very Brady Renovation would exceed every expectation,” HGTV president Jane Latman said in a statement. “This initial ratings and digital performance report has been nothing short of impressive, and our entire team is celebrating.
“The Brady Bunch is a pop culture phenomenon with incredible appeal, so we expect viewers to return week after week to watch how HGTV renovated and replicated the real Brady Bunch house.”
HGTV.com offers fans a bunch of exclusive behind-the-scenes footage from the project, and it’s leading the digital support for the series.
Before the series even began, A Very Brady Renovation has scored more than 7.2 million pageviews across all of Discovery’s digital and social platforms.
HGTV.com/Brady alone scored more than 4.2 million.
“HGTV’s digital platforms allow us to offer our fans a constant stream of new Brady Bunch content,” said Latman.
“Brady superfans will see the astonishing transformation of the TV family home in A Very Brady Renovation and then can visit us online 24/7 to see so many more captivating Brady moments. We’re truly giving our viewers all Brady, all the time.”
On A Very Brady Renovation Season 1 Episode 2, “Here’s the Second Story,” the team winds back the close and takes on four more iconic rooms.
Hidden Potential’s Jasmine Roth and Barry Williams (Greg) team up to create Mike Brady’s den out of three spaces in the original house.
Then, Mina Starsiak Hawk and Karen E Laine, stars of HGTV’s Good Bones, work with Susan Olsen (Cindy) and Mike Lookinland (Bobby) on the kids’ bedrooms and the Jack and Jill bathroom.
Check out this clip:
A Very Brady Renovation stars the Brady TV siblings Barry Williams (Greg), Maureen McCormick (Marcia), Christopher Knight (Peter), Eve Plumb (Jan), Mike Lookinland (Bobby) and Susan Olsen (Cindy).
The HGTV family of stars include Jonathan and Drew Scott (Property Brothers), Mina Starsiak and Karen E Laine (Good Bones), siblings Leanne and Steve Ford (Restored by the Fords), Jasmine Roth (Hidden Potential) and Lara Spencer (Flea Market Flip).
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Carissa Pavlica is the managing editor and a staff writer for TV Fanatic. She’s a member of the Broadcast Television Journalists Association (BTJA), enjoys mentoring writers, wine, and passionately discussing the nuances of television. Follow her on Twitter and email her here at TV Fanatic.